The Talent GTM Podcast

Google’s NotebookLM – The Underrated GTM AI Tool

Krissy Manzano Season 4 Episode 11

Google’s NotebookLM - The Underrated GTM AI Tool

AI is reshaping go-to-market strategy, but most teams still don’t know where to start. In this episode of The Talent GTM Podcast, Krissy talks with Jon Russo, CMO and Founder of B2B Fusion, about how Google’s NotebookLM is quietly becoming a game changer for GTM leaders.

They dig into how the tool helps align sales and marketing, improve data-driven decisions, and streamline productivity without adding another complex platform. Jon also shares what he’s seeing across the market as AI shifts how companies budget, hire, and operate.

A short, practical conversation for anyone looking to move beyond AI hype and into real results.

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