Scaling Verticals and New Regions

In this episode, Brenda Lando Fridman shares her career journey from an engineering role at Merck to leading sales teams at Google and LinkedIn. She explains how her technical background and experience as a former athlete equipped her to handle the transition into sales and leadership, particularly by building resilience and a growth mindset.

At Google, she led sales efforts in Latin America, first in Argentina and later in Mexico, where she scaled teams rapidly and learned the importance of balancing key competencies like critical thinking with maintaining cultural alignment, especially during times of hypergrowth.  

As a passionate advocate for diversity, Brenda also discussed her involvement with Sisters in Sales, an organization supporting women of color in sales. She emphasized the importance of building diverse teams and ensuring the right infrastructure is in place to help underrepresented groups thrive in the workplace.

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