The Talent GTM Podcast
The Talent GTM Podcast is a reflection of our commitment to speaking with talented professionals in urban and rural communities across the US and Canada – beyond the traditional "tech hubs" – on a range of topics spanning sales, entrepreneurship, and people management.
The Talent GTM Podcast
The World of Lifecycle Marketing
In this episode, Chuck interviews Anne Wave, Lifecycle Marketing Director, who shares her journey into digital marketing from an early career in sales. They discuss the evolution of lifecycle marketing during Covid from an initial focus on email to a multiple-channel discipline for engaging customers strategically today, and the need for a deep understanding of the customer journey, rooted in data, to drive successful program execution. Lastly, Anne shares her perspective on how soft skills like negotiation and relationship building are critical for success as a lifecycle marketing manager within a business.
Discover hiring insights with other leaders on The Talent GTM podcast. If today’s conversation piques your interest subscribe to our podcast on Spotify, Apple Podcasts, or our website, and never miss an episode. Together, let's master the art of GTM leadership and hiring practices. #TalentGTM