The Talent GTM Podcast
The Talent GTM Podcast is a reflection of our commitment to speaking with talented professionals in urban and rural communities across the US and Canada – beyond the traditional "tech hubs" – on a range of topics spanning sales, entrepreneurship, and people management.
The Talent GTM Podcast
Hiring Marketers and "the Project" - Discussion with Scott Brown
The "project" ask in marketing hires provokes a lot of negative feelings. Nobody wants to do free work for a company for the "privilege" of being considered as a potential hire.
In this episode our guest, Scott Brown, a seasoned technology marketer with more than 20 years of experience in both early stage as well as companies like Google, Facebook, and Cisco, explains why project assignments, when done correctly, can be a vital tool for making great marketing hires and getting concrete confirmation of the right skills being a place to execute in the role. In this episode, we'll discuss:
- Best practices in crafting a project-based assignment
- Options for offering compensation to candidates
- How to best prepare an assignment assessing a candidate
Tune in as Scott provides actionable takeaways that promise to revolutionize your approach to project-based hiring.
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