The Talent GTM Podcast

What Does Product-Led Growth (PLG) Mean for Sales Hiring?

April 07, 2023 Chuck Brotman
The Talent GTM Podcast
What Does Product-Led Growth (PLG) Mean for Sales Hiring?
Show Notes

Product-led Growth, or "PLG," has become a common buzzword in B2B tech, referring to a means of using the product itself to acquire and expand client revenue. In a world that is increasingly prioritizing efficient growth, what are the implications of this movement for sales hiring and GTM investments in general?

In this podcast, Brendan Short, founder & CEO of Groundswell, shares with us:

  • A brief narrative of PLG history and concepts
  • How it's impacting investments in sales hiring
  • What competencies in sellers tend to get higher prioritization in a PLG world

Give it a listen!

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